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Do you know about

GoogleAds

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Let's just get the ball rolling by pulling the pants down on the topic. What's good PPC? How to do good on Google Ads?

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Split Your Campaigns

Exact Match / Broad & Modified - Seperate Exact Match keywords and Broad Match keywords for more specific targeting used in different ads for different devices and location.

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The higher your score..

Clicks, acquisition, and conversions cost money. The more you refine your campaigns the more effective it is so your money goes longer.

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Relevence is

Clicks, acquisition, and conversions cost money. The more you refine your campaigns the more effective it is so your money goes longer.

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Set your target location

and set a radius with a bid strategy

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Spread the love

Trying different campaigns and testing to see what works is going to be a main key to succeeding. Just don't throw too much money in during the trial period. See, there is not right and wrong with Google Ads - it's just spend vs return.

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Always refine

Ever wonder why after a few weeks of posting an ad you don't see it anymore? Usually because people aren't clicking on the ads, your keywords and your ad doesn't match, your ads and landing page does not match very well.

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Narrow down your keywords

Help google see your ads clearly by leveraging Exact Match Keywords, long phrase keywords (mod*), and negative keywords to help google see your direction clearly. This is a part of optimising and refining your campaign, the better the quality of your campaign package the better it will perform by getting to your customer's eyes. But remember, the person with the higher bid will always be above you, that doesn't always mean it's a good thing. If they are just spending a lot but not giving customers what they are looking for soon their ads will drop off and their website bounce rate will increase. More about Bounce rates here

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My fav - Landing Page

If you're going to drop your LP, it better be good. The landing page is the recieving end of all this PPC work so make sure to optimise your landing page to match your ad. For example, after assessing your content you may want to split it up to two ads pointing to two landing pages to be more keyword specific. This is content / keyword segmenting.

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More Landing Page

Internally link your relative campaign landing pages as well, because google sees everything internally linking your closely matched segmented campaigns will boost your CTR. If you're running two ads, one for landing page and one for a product, it's best to have the main deal / offer / product immediately relative by putting it as clear as possible on the page and link relative landing pages to it.

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What does all this mean?

Everything and anything you need it to be to achieve your goal. And if it doesn't, great you are still doing the right thing - remember the key's to good PPC includes trying to see what works and what doesn't.

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What now?

So we come back to PPC, what is it used for? We all want new people on the website but what if the new traffic is coming from a group of people looking for something else and accidently clicking on to the website from the ad? It's because your ad is too close to what they're looking for and if they've made it on to your page they will click back which will result in a bounce or lower your CTR (click through rating) by seeing your ad but not what they're looking for. The key is to be dynamic, always looking at trends, relativity, and changing your ad strategy. Understanding by narrowing down the keywords and target audience may save you money and strengthen the quality of your ads but also running the risk of missing the target which then becomes a waste of money on ineffective ads.

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